Prepare for lift-off as Shaun is back for his biggest adventure yet in, A Shaun the Sheep Movie: Farmageddon. Ahead of its October release, the film will feature in an exclusive trailer for the Industry Trust’s Moments Worth Paying For campaign.

The trailer features bespoke animation showing Shaun the Sheep flocking to the cinema and championing the value of film on the big screen. From the snacks, the comfy seats and the incredible first encounters – the trailer aims to show audiences that the cinema is the best place to enjoy “out of this world movie moments” and that these are moments worth paying for. Like others in the Moments Worth Paying For series, the trailer directs audiences to the industry-funded film search engine, FindAnyFilm.com, which signposts legal content sources, so consumers can book, buy and watch movies at their convenience.

In A Shaun the Sheep Movie: Farmageddon strange lights over the quiet town of Mossingham herald the arrival of a mystery visitor from far across the galaxy. When the intergalactic guest – an impish and adorable alien called LU-LA – crash-lands near Mossy Bottom Farm, Shaun soon sees an opportunity for alien-powered fun and adventure and sets off on a mission to shepherd LU-LA home. Her magical alien powers, irrepressible mischief and galactic sized burps soon have the flock enchanted. However, when Shaun takes his new extra-terrestrial friend on the road to Mossingham Forest to find her lost spaceship, he is unaware that a sinister alien-hunting agency is on their trail. Can Shaun and the flock avert Farmageddon on Mossy Bottom Farm before it’s too late?

Sylvia Dick, Head of Audience Engagement, The Industry Trust said: “Being a stop motion animation, Shaun the Sheep Movie: Farmageddon takes a long time to make with animators working weeks to simply create a couple of minutes of footage, so we have been incredibly lucky and are very grateful to work with both Aardman and StudioCanal on the creation of this fantastic bespoke content. With the latest research showing us that more and more young people are turning to infringement than ever before, using well-known characters such as Shaun the Sheep allows us to speak directly to families and children, helping them choose the right experience when it comes to TV and film content, and steering them away from piracy.”

Stuart Henderson, Head of UK Marketing, StudioCanal said: “It’s a real pleasure to be working with the Industry Trust on this campaign and supporting the invaluable work they do to inspire audiences to enjoy movies on the big screen. With Shaun the Sheep Movie: Farmageddon, the brilliant team at Aardman are taking Shaun and the flock on a hilarious, out-of-this-world adventure and introducing a brilliant new character in the form of LU-LA.  This has meant we have had the scope to create a bespoke piece that delivers the Moments Worth Paying For message in an equally playful and inventive way that we believe audiences will really engage with.”

 Lucy Wendover, Head of Marketing & Brand, Aardman said: “Our teams dedicate so much time to creating a truly cinematic experience, from story creation through the animation process to vfx and music. Therefore, encouraging audiences to enjoy Shaun the Sheep Movie: Farmageddon at the cinema goes right to the heart of the value that Aardman place on film-making. We are delighted that Shaun and his friends are so expertly helping to deliver the Moments Worth Paying For message!”

A Shaun the Sheep Movie: Farmageddon is released in UK cinemas on 18th October 2019.